Principles

1. PRODUCTS: Our customers have a wide choice of the most effective and appropriate, cost-effective and well-engineered solar solutions from a company aiming for the most reliable sales and installation service.

2. PROFITABILITY: We pursue robust year-on-year growth and significant returns for our investors. Achieving our mission will be impossible without such profitability, and we believe that the sum of all our other business principles increases our chances of achieving it.

3. PEOPLE: Our goal is to build an inspirational team who are themselves inspired by their mission, their work, their work conditions, and their personal development.

4. ENVIRONMENTAL: We strive in company practice for the highest environmental goals. We actively seek suppliers who share these goals. We encourage our clients similarly. As a team, we aim to live the life with minimal impact on our surroundings.

5. SOCIAL: We will not tolerate social injustice. We respect all our colleagues, clients and partners, irrespective of race, gender, religion, sexuality, disability, or health status.

6. PARTICIPATION: We are all involved in our adventure. Everyone has a voice. We give our leaders a mandate to act fast and effectively, but expect them to listen and respect the views of everyone.

7. ACCOUNTABILITY: We aim to set clear targets, be fully accountable, and to operate with ethical codes of conduct.

8. PARTNERSHIP: We cannot achieve our mission alone. We actively seek collaboration with those endeavouring to think in new ways. We will not do business with those opposing change.

9. CITIZENSHIP: We seek profits for a purpose, and will deploy resources to best achieve our mission in the wider community.

10. PASSION: We are determined to succeed. We challenge the status quo that stands between us and our dream.

To read about or watch our video on progress against our principles pleas see our Environmental Statement.