D&AD Student Awards 2008 - your chance to get involved
We are challenging talented design students to develop a medium for bridging the gap in the public's understanding of solar power as a viable method for tackling climate change. By entering the D&AD Student Awards 2008, entrants this year can choose to design a piece of web-based communication to increase knowledge about the role of solar electricity in large scale carbon reduction.
"Solarcentury believes that there is a gap in consumer knowledge about renewable energy in general, and solar electricity in particular," explains Solarcentury founder and Executive Chairman Jeremy Leggett. "The long running success of the D&AD Student Awards led to Solarcentury becoming a sponsor. Our focus as a company is on popularising solar energy through innovation, and so the use of innovative young design talent to reach the public is an ideal method."
The competition's brief requires students to design a piece of web-based communication to promote the benefits of building integrated solar photovoltaic energy ('PV energy'– electricity generated from the sun). The design must be interactive, in order to engage viewers, educational, to explain PV as well as raising awareness, and not more than 120 seconds long if a film or audio piece. The piece could be an animation, an audio clip, a game or so on. The piece is aimed at the general public, who may not have any knowledge or understanding of solar PV, and so must be accessible and engaging.
The design should also reflect our position in the industry, as a young, ambitious company seeking to fundamentally change the global energy market through innovation, rather than campaigning. We operate in both the consumer housing market and in the commercial arena, and is seeking to raise awareness of PV, and of its uses and advantages. Solar PV can operate very effectively in the UK climate, and cuts both carbon emissions and fuel prices for users.
The D&AD Student Awards 2008 are now in their 30th year, and are amongst the most prestigious awards for young design, creative and advertising talent in the world. In 2007, forty-two different nations took part, including Finland, Bosnia & Herzegovina, South Africa, Brazil, Honduras, New Zealand, Russia, Saudi Arabia, Singapore, Italy, China, France, Germany, Spain, Israel, UK and USA.
For more information on The D&AD Student Awards 2008, visit www.dandad.org/studentawards08/
For questions relating to the brief please contact:
